Showing posts with label Video. Show all posts
Showing posts with label Video. Show all posts

Thursday, January 13, 2011

LUXURY CAR VIDEO: Captiva Driver Shows Tow Truck Who’s Boss

LUXURY CAR VIDEO: Captiva Driver Shows Tow Truck Who’s Boss




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Movie Car VIDEO: Top Gear UK has finally bred a New Stig

Movie Car VIDEO: Top Gear UK has finally bred a New Stig






Car VIDEO: Evo takes the Caparo T1

Car VIDEO: Evo takes the Caparo T1




The Most C ar VIDEO: Bugatti Veyron Driver Backs Into Toyota

The Most C ar VIDEO: Bugatti Veyron Driver Backs Into Toyota



Ferrari 458 Italia Roasted Brazilian Style [with Video]

with Video - Ferrari 458 Italia Roasted Brazilian Style



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Ferrari F430, Ferrari Videos VIDEO: 170 mph

Ferrari F430, Ferrari Videos VIDEO: 170 mph



BEST CAR SPORT 1970 Lancia Stratos Zero: Birth of a legend [Photos & Video]

BEST CAR SPORT 1970 Lancia Stratos Zero: Birth of a legend [Photos & Video]


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LUXURY CAR VIDEO: Vladimir Putin Drives a Renault Formula 1 Car

LUXURY CAR VIDEO: Vladimir Putin Drives a Renault Formula 1 Car



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Friday, June 25, 2010

Audi TTS Pikes Peak [Video]


Audi has unveiled today a new version of the Autonomous Audi TTS Pikes Peak, the car that can drive itself.the first details of the Audi TTS Pikes Peak were revealed in October last year and today the Ingolstadt manufacturer has come with new details. The car features a new livery that honors the company's past rally drivers.

With the changed appearance, the Autonomous Audi TTS Pikes Peak is now squarely aligned with Audi cars that made motorsports history a generation ago in the Pikes Peak Hill Climb and other rally racing events.

The sensing hardware of the TTS is using a different approach from earlier autonomous vehicles. Instead of the array of cameras, laser and radar, this car is using only high precision differential GPS along with the inertial sensors that are part of the stability control system. Driving is handled by a pair of computers in the trunk with hardware comparable to a laptop. One machine runs the sensing software and safety algorithms while the other handles the vehicle dynamics. The latter is being developed to let the TTS run like a rally car, drifting on gravel corners in order to get maximum speed.


Audi TTS Pikes PeakAudi TTS Pikes PeakAudi TTS Pikes PeakAudi TTS Pikes PeakAudi TTS Pikes PeakAudi TTS Pikes PeakAudi TTS Pikes PeakAudi TTS Pikes PeakAudi TTS Pikes Peak


Press Release

Audi today launched a bold new design for the Pikes Peak Autonomous Audi TTS, as research surrounding the car that can drive itself enters a crucial stage leading to the goal of a high-speed test up Pikes Peak in Colorado this fall.

With the changed appearance, the Pikes Peak Autonomous Audi TTS is now squarely aligned with Audi cars that made motorsports history a generation ago in the Pikes Peak Hill Climb and other rally racing events.

The new emphasis for the project also honors quattro® technology, which has played an instrumental role in Audi racing successes, has served as a leading example of the progressive engineering found in Audi passenger vehicles and is integral to the handling of the Pikes Peak Autonomous Audi TTS. This year marks the 30th anniversary of quattro on the world automotive stage.

The association between Pikes Peak and this research project relates to the original goal of developing advanced algorithms and actuation systems that would allow a car to complete a driving course without a human behind the wheel. The partners in developing this technology – the Stanford University Dynamic Design Lab (DDL), the Electronics Research Lab (ERL) for the Volkswagen Group in Palo Alto, Calif., and Oracle. – chose the part-pavement, part-gravel route of the storied Pikes Peak race to prove the project's capabilities.

'Our aim from the start has been to show how the future of driver assistance technologies will lead to dramatic improvements in traffic safety and saving lives,' said Dr. Burkhard Huhnke, Executive Director, ERL. 'With this project we are working on electronics that will help drivers steer their way out of dangerous situations. But first we need to create programs that would replicate the quick decisions and rapid maneuvers of the best rally racers under the most difficult road conditions.'

The connection with rally racing provided another key inspiration to the project team.

'Many of the leading automotive technologies we see in our cars today evolved out of motorsports,' said mechanical engineering Associate Professor Chris Gerdes, director of the Center for Automotive Research at Stanford, in Palo Alto, Calif. 'This is because racing pushes emerging technologies to the limits before they can be adopted more broadly.'

The Pikes Peak Autonomous Audi TTS is based on a street-ready Audi TTS sports car. The team chose the TTS because its native systems, including a drive-by-wire throttle and a semiautomatic DSG gearbox were a good fit with the electronics that allow the car to drive without human input.

The computing hardware added to the Pikes Peak TTS isn't significantly more elaborate than what can be found in a standard laptop. The car currently uses two computers in its trunk – one running safety critical algorithms using Oracle Java Real-Time System (Java RTS). The other runs vehicle dynamics algorithms. The two sets of algorithms are what enable the Pikes Peak TTS to drive at the limits of handling on a variety of surfaces, speeds and conditions.

The differential GPS system is capable of keeping the Pikes Peak TTS within two centimeters of the center line of a normal course; researchers are planning on a one-meter margin on Pikes Peak due to the extreme conditions.

The Pikes Peak Autonomous Audi TTS gained global recognition last year with a Web video that showcased the car's ability to execute complex maneuvers on Utah's Bonneville Salt Flats without a human behind the steering wheel.

In the Pikes Peak Hill Climb, Audi legends were born a generation ago. Audi rally cars, such as the Audi S1 quattro, employed the all-wheel drive technology to win the 12.42-mile 'Race to the Clouds' in convincing fashion. The drivers of those Audi quattro rally cars – Bobby Unser, Walter Roehrl and Michele Mouton – earned places in motorsports history at Pikes Peak. In fact, the researchers from Stanford and the Volkswagen Group's Electronics Research Laboratory in Palo Alto, Calif., nicknamed the project 'Shelley' after Mouton and her racing exploits.

The S1 also inspired the 'S' range of performance models, such as today's critically acclaimed Audi S4 sedan.

Tying the Audi traditions into a look for the Pikes Peak Autonomous Audi TTS became an engaging assignment for Audi designers at the company's Design Center California in Santa Monica. Several options emerged, including an art car look that depicted the Pikes Peak route in a topographic map covering the body of the TTS.

For the design that was selected, the goal was to pay homage to the past, while conveying the leading-edge technology that defines the Pikes Peak Autonomous Audi TTS. Designers decided to give the rally car themes from the 1980s a forward-looking twist, said Sangyup Lee, Chief Designer (Group Exterior) at VW/Audi Group Studio California.

The original rally cars, for example didn't feature a large four rings logo on their roofs. But the designers used that design cue from modern Audi DTM racing cars in Europe so the brand image would be evident in aerial photos and videos.

'We were very much inspired by the Pikes Peak race cars,' noted Raul Cenan, Lead Designer on the Pikes Peak TTS project. 'But there was very different technology used in those cars overall. So we decided to go with more modern elements that were heritage-inspired.'

TIMELINE FOR THE PIKES PEAK AUTONOMOUS AUDI TTS

The highlight of the months ahead of the Pikes Peak Autonomous TTS is the planned high-speed testing up Pikes Peak in September. The entire route of the challenging Pikes Peak Hill Climb with be the course that the research car will attempt to complete.

June 27-29: Researchers visit Pikes Peak to collect data points, scout locations immediately after the 2010 Pikes Peak Hill Climb race.

July-August: Continued testing to prepare for Pikes Peak attempt.

September: Pikes Peak autonomous attempt, conditions permitting. This will be closed to the public, due to the extreme nature of the course. But the testing will be certified by an independent motorsports organization.

Mid-November: Weather permitting, a Guinness Book of World Records land speed attempt at the El Mirage Lake dry-lake bed in southern California or another nearby location . Officials from the Guinness Book plan to certify whether the Pikes Peak TTS establishes a record in the new category of fastest speed in an autonomous vehicle. Media coverage details will be forthcoming.

Thursday, June 24, 2010

Ford Mustang V6 aims for 1,000 laps of Bristol track on one tank of fuel



How many laps of Bristol Motor Speedway will a V6-powered Ford Mustang run on one tank of fuel? Ford is about to find out as part of a marketing effort for the car, which got new V6 and V8 powertrains for the 2011 model year.



The 2011 Ford Mustang with its 305-hp 3.7L V6 engine set a new record by averaging 48.5 mpg on a track while completing 1,457 laps at an average speed of 43.9 mph.



The 2011 Mustang V6 has spent about 12 hours going 1000 laps on ¾ of a tank of gas and that would suggest that the Mustang has roughly 3-4 hours left and if they maintain an average of 43mph (they are shooting for 45, but there are stops and such), they are on a pace to run 129-172 more miles, or 242 to 322 laps - finishing up somewhere between 11pm and midnight.



Of course that 48.5 mpg record has been achieved by driving consistently on a track with average speed of 43.9 mph. The real life economy of the V6 Mustang is 31 mpg which is still very impressive considering that it delivers 305 hp. We’d just like to say well done to Ford and all those drivers who tolerated hours hours of mind-numbingly boring consistent economy driving to set this record!



So anyone who placed their bets on whether or not the Mustang had it in him, either start collecting or start paying. The Mustang proves to be a killer muscle car that wipes the floor with the 29mpg highway of the 2011 Chevrolet Camaro and the 26mpg of the 2010 Dodge Charger.





2011 Ford Mustang 1,000 lap challenge 2011 Ford Mustang 1,000 lap challenge 2011 Ford Mustang 1,000 lap challenge 2011 Ford Mustang 1,000 lap challenge 2011 Ford Mustang 1,000 lap challenge 2011 Ford Mustang 1,000 lap challenge 2011 Ford Mustang 1,000 lap challenge 2011 Ford Mustang 1,000 lap challenge








Press Release



MUSTANG V-6 AVERAGES 48.5 MPG; RUNS 1,457 LAPS AT BRISTOL ON A SINGLE TANK OF GAS




  • The 2011 Ford Mustang V-6 sets a new record by averaging 48.5 mpg on a track while completing 1,457 laps with an average speed of 43.9 mph
  • Mustang is powered by a new 3.7-liter V-6 engine that uses advanced engineering and technology to deliver great performance and fuel economy
  • More than 51,000 entries were received for the Mustang 1,000 Lap Challenge with 22 entries guessing the winning number of laps
  • A team of five drivers, including four Ford Mustang engineers and Ford NASCAR star David Ragan, drove the Mustang during its record run


Mustang 1,000 Lap Challenge



BRISTOL, TN., June 24, 2010 – The 2011 Ford Mustang, which made history when it became the first car ever to deliver more than 30 mpg and 305 horsepower, has set a new record by running 1,457 laps at Bristol Motor Speedway while averaging 48.5 mpg.



The Mustang 1,000 Lap Challenge was designed to demonstrate that a stock production Mustang V-6 could run 1,000 laps and 533 miles on a single of tank of fuel. With the aid of fuel efficient driving techniques by Ford engineers, the Mustang far surpassed its goal of 1,000 laps.



"To see a Mustang post average fuel economy of 48.5 mpg while running at Bristol is impressive," said Dave Pericak, Mustang chief engineer. "The new V-6 engine along with the advanced six-speed transmission in the car is a key element in delivering both fuel economy and performance for Mustang."



Ford is committed to being a fuel economy leader in every segment it competes in and Mustang's leads in its class along with other Ford fuel economy leaders like the Ford Fiesta, Fusion Hybrid and new Lincoln MKZ Hybrid, America's most fuel efficient luxury sedan.



The Challenge team, which included NASCAR star David Ragan and four Ford Mustang engineers, completed the challenge in 17 hours and 40 minutes, showing off the 2011 Mustang V-6's class-leading fuel economy by averaging 48.5 mpg over the course of the 776.5 miles logged during the Challenge. That distance is more than the two complete NASCAR Sprint Cup events that take place in Bristol every year.



Ragan pushed the Mustang past the 1,000-lap mark at 7:26 p.m., 12 hours and 26 minutes into the Challenge, but the car wasn't close to being out of fuel. Mustang engineer Seong Park was behind the wheel when it finally came to a halt (on the backstretch) of the famed NASCAR track at 12:41 a.m. local time.



Other Mustang Challenge team drivers included Tom Barnes, Jonathan Mehl and Carl Ek, who along with Park, rotated through one-hour driving stints during the event, which took place at the world's fastest half-mile track.



"When we hit 1,000 laps we still had a quarter of a tank of gas left," said David Ragan, driver of the No. 6 UPS Ford Fusion for Roush Fenway Racing, and the man who drove the 2011 V-6 Mustang past the 1,000 lap mark. "The last driving stint before I passed 1,000 laps I was averaging 43.7 miles a gallon and that is unbelievable. These guys have run the distance of more than two Sprint Cup races at Bristol and they still have fuel left. Congratulations to everyone behind the Mustang and to everyone at Ford, because this 2011 Mustang V-6 is really something special."



A team of Ford engineers prepared for the challenge by implementing fuel efficient driving tips like minimizing the use of air conditioning, steady and consistent driving, avoiding sudden stops/starts and by keeping the RPMs low. The engine in the Mustang is powered by a lightweight, all-aluminum 3.7-liter dual-overhead-cam (DOHC) V-6 engine that uses advanced engineering to deliver its combination of power and economy. Twin independent variable camshaft timing (Ti-VCT) adjusts the valve train in microseconds depending on driver inputs, further contributing to the engine's overall efficiency. The Mustang used in the challenge is a stock production vehicle that can be purchased through a Ford dealer.



"This is beyond our wildest dreams," said Tom Barnes, the lead engineer for the Ford Mustang 1,000 Lap Challenge. "There have been a lot of people who have done a lot of things in preparing this 2011 Mustang V-6 to run the Mustang 1,000 Lap Challenge and have the success we have had today. It was great when we went past the 1,000 lap mark with David, but nobody could ever imagine that we still had five hours ahead of us. This is a fantastic feeling and it shows again what a great car the 2011 Mustang V-6 is."



More than 51,000 consumers registered their guesses for the event at www.mustang1000lapchallenge.com. One lucky consumer that correctly guessed 1,457 laps will be randomly drawn from all correct entries and will win their own 2011 Mustang V-6.


Monday, June 21, 2010

Special Edition Lotus Elise SC RGB and Exige S RGB [Video]


Lotus is launching two special-edition cars in honor of vehicle engineering director Roger Becker, who retired from Lotus in January. Becker joined Lotus in 1966 and helped develop every new Lotus since, including the Esprit, Elan, and Evora.

The Elise SC RGB (for Roger G. Becker) features ultra-lightweight forged alloy wheels, sport and touring packages, air conditioning, monochrome Lotus badges, an individually numbered plaque, and Roger Becker's signature on B-pillar. It is powered by a 217 hp (220 PS / 162 kW) supercharged 1.8-liter engine, which allows the car to accelerate from 0-60 mph in 4.3 seconds (0-100 km/h in 4.6 seconds).

The Elise SC RGB Special Edition is powered by a supercharged 1.8 liter engine that develops a total of 217 hp and rockets the car from 0 to 60 mph in 4.3 seconds. The Lotus Exige S RGB Special Edition gets a supercharged and intercooled 1.8 liter engine with 257 HP and a sprint time of 4 seconds.

Body colours available for the Lotus Elise SC RGB and the Lotus Exige S RGB are Aspen White, Starlight Black, Solar Yellow and Carbon Grey and each exemplar will also feature a numbered plaque with Roger Becker's signature.

The cars will go on sale in September, the Elise SC RGB will be priced from £38,550 (€43,655) while the Exige S RGB starts at £41,950 (€50,042).


Lotus Exige S RGB Special Edition Lotus Exige S RGB Special Edition


Press Release

Roger Becker, former Director of Vehicle Engineering for Lotus is celebrated with a series of special edition versions of the final run of European specification 1.8 litre Elise and Exige sportscars.

In celebration of his now legendary input over the years, Roger Becker (RGB) who retired in January following 44 years of service, will have a series of Lotus Elise and Lotus Exige sports cars in bespoke RGB Special Edition specification produced and set for release from September 2010.

The Elise SC and Exige S RGB Special Editions will both be specified to a high level with Sports and Touring packs as standard. The Elise SC RGB Special Edition has a supercharged 217 hp (220 ps) 1.8 litre engine which blesses it with a 0-60 mph time of 4.3 seconds (0-100kmh in 4.6 seconds). The Lotus Exige S RGB Special Edition uses the range topping 257 (260 ps) supercharged and intercooled 1.8 litre engine which endows it with a 0-60 mph in around 4 seconds and a phenomenal aerodynamic downforce figure of 92.5 lbs (42 kg) at 100 mph (160 kmh).

Roger Becker said, "I am honoured that Lotus has named these two special editions after me, especially as it allows me to offer the customer my favourite specifications. The past 44 years have been an incredible journey and I'm looking forward to watching Lotus progress in the future, I have no doubt that the company will continue to go from strength to strength."

Both the Elise SC and the Exige S RGB Special Editions are available in four colours, Aspen White, Starlight Black, Solar Yellow & Carbon Grey and each one is identified by a numbered interior plaque, Roger Becker's signature on the side of the bodywork and special monochrome Lotus nose badge.

At the end of 2010, production of the European versions of the Elise R and SC and the Exige S and Cup 260, which use the 1.8 litre 2ZZ VVTL-i engines supplied by Toyota, will finish due to changes in legislation and the introduction of "Euro 5" Type Approval which does not apply to these cars. Production of the Elise R and SC and the Exige S and Cup 260 will, however, continue for all other markets.

Andreas Prillmann, Chief Commercial Officer for Lotus Cars said, "I would like to thank Roger for his dedication to Lotus It's fitting that an exclusive number of the last of the 1.8 litre Elises and Exiges for Europe are dedicated to Roger, who has been instrumental in the development of so many Lotus cars over the years, in particularly the Evora, the Exige and the recent versions of the Elise. Not only has his extensive knowledge and learning been passed on to our team of talented and skilled engineers, but also his passion for the Lotus brand and heritage has helped Lotus grow into the world class organisation that it is today."

The new, super efficient 2011 Model Year Lotus Elise, introduced to the market earlier this year, will continue for all markets where it is sold including Europe.

The Lotus Elise SC RGB Special Edition in more detail:

  • 217 hp (220 ps) supercharged 1.8 litre engine
  • Lotus ultra lightweight forged alloy wheels
  • Sport pack
  • Touring pack
  • Four paint colours - Aspen White, Starlight Black, Solar Yellow & Carbon Grey
  • Roger Becker signature on rear of the car
  • Roger Becker numbered plaque
  • Monochrome Lotus badges
  • Air conditioning
  • Recommended Retail Price:
    • UK: £38,550 (including VAT)
    • Euro Zone: € 43,655 (excluding regional taxes)
    • Switzerland: CHF 71,435 (excluding taxes)

Official European Combined Cycle = 8.5 litres / 100 km (33.2 mpg)
Official European Extra Urban Cycle = 6.4 litres/100 km (44.1 mpg)
Official European Urban Cycle = 11.8 litre/100 km (23.9 mpg)
199 g/km of CO2

The Lotus Exige S RGB Special Edition in more detail:

  • Standard Features
  • 257 hp (260 ps) Supercharged 2ZZ 1.8 engine
  • Lotus ultra lightweight forged alloy wheels
  • Performance pack
  • Sport pack
  • Touring pack
  • Four paint colours - Aspen White, Starlight Black, Solar Yellow & Carbon Grey
  • Roger Becker signature on rear of car
  • Roger Becker numbered plaque
  • Monochrome Lotus badges
  • Structural shear panel which gives increases lateral stiffness to the rear subframe by 30%
  • Air conditioning
  • Recommended Retail Price:
    • UK: £41,950 (including VAT)
    • Euro Zone: € 50,042 (excluding regional taxes)
    • Switzerland: CHF 81,887 (excluding taxes)

Official European Combined Cycle = 8.5 litres / 100 km (33.2 mpg)
Official European Extra Urban Cycle = 6.5 litres/100 km (43.5 mpg)
Official European Urban Cycle = 11.9 litre/100 km (23.7 mpg)
199 g/km of CO2

Press release announcing Roger Becker’s retiremen:

Roger Becker Lotus' Director of Vehicle Engineering is retiring from Group Lotus after a long career of 44 years.

Roger, 64, joined Lotus in 1966, working on the Elan assembly line at Cheshunt, but his natural driving and engineering skills came to the attention of Lotus founder Colin Chapman and Roger was quickly moved to the vehicle development team where he worked directly with Mike Kimberley (former Lotus CEO) on the Lotus Europa Twin Cam - his first Lotus car development project.

During his career at Lotus, Roger has been responsible for the development of every Lotus car, including the legendary Esprit, Excel, Elan, Elise, Exige and the new critically acclaimed Lotus Evora. Roger has helped to maintain the philosophies laid down by Colin Chapman and has ensured that the essence and purity of Lotus is instilled in all new Lotus cars. He also has imparted his chassis engineering knowledge and development skills to many of the world's major automotive manufacturers in support of Lotus' consultancy engineering business.

On his retirement, Roger Becker said, "I have had a dream career at Lotus, with the honour of not only working directly for Colin Chapman but also working with some of the finest people in the motor industry. With the Lotus Evora successfully entering the market with unprecedented global adulation, and at 64 years of age, I feel now is the natural time to retire. The Evora has given me my finest hour at Lotus and I leave knowing it will be the foundation of all our next generation cars. The product engineering team will build on this to develop many more award-winning products and I wish them every success for what promises to be a very exciting future for Lotus cars and the Lotus brand."

Dany Bahar, CEO of Group Lotus plc said, "On behalf of all the staff at Lotus, I would like to thank Roger for his contribution to Lotus over 44 years and we wish him well in his retirement."


Saturday, June 12, 2010

Mercedes SLS AMG E-Cell [Video]


Mercedes Benz made an official announcement during the 2009 Frankfurt Auto Show to bring a fully-electric version of its SLS AMG supercar. Almost a year after, the company has finally developed a prototype of the proposed model that looks stunning and sounds great in performance according to the recent leak of details on the web.

The Mercedes SLS AMG E-Cell, showing a bright yellow exterior paint job in these official images, is ready for its debut. We bet Daimler will unveil the full picture on the Mercedes SLS AMG E-Cell in a few days time. Much like the Audi eTron, the Mercedes SLS AMG E-Cell is also powered by four electric motors, one for each wheel. The total output of the Mercedes SLS AMG E-Cell is rated by the company at 526 hp and 649 lb-ft of torque. What's even more amazing about the new model is that it revs as a bike - up to 12,000 rpm. Too bad electric motors don't make enough noise.

The electric version of its Mercedes-Benz AMG SLS develops 533 HP and 590 lb-ft of torque. The model can accelerate from 0-60 mph in four seconds and is equipped with lithium-ion batteries. The technical details above are valid for the prototype model, the production version is not completed yet. Moreover, the autonomy and the necessary time to load a SLS AMG E-Cell are unraveled elements.


The interior of the car has also been modified, as it has been adapted to the needs of an electric vehicle. The instrument cluster now features charge status & estimated range displays, while the center console features a ten-inch touch screen display that offers information about the electric power.

External changes include the addition of an extendable front apron and splitter, a wider grille, revised air intakes in the hood, LED headlamps, plus a luminescent yellow paint scheme with matte-black accents.

Other changes – apart from the fitting of the electric motors and the bank of lithium polymer batteries housed in the centre tunnel and a box behind the cockpit – include an extendable front splitter which works with a reshaped rear diffuser to up the available rear downforce beyond the standard SLS, thanks in no small part to the lack of an exhaust system. Inside, the SLS E-Cell gets a 10″ touch screen in the centre console which displays the flow of power from the four electric motors as well as the usual infotainment stuff.


Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell Mercedes SLS AMG E Cell




GM Backtracks On Plan To Nix Chevy Nickname [Video]


General Motors Co. on Thursday backed off a "poorly worded" internal memo that asked employees to refer to the brand only as "Chevrolet" -- not its long-standing nickname -- in an effort to create consistency.

In the original memo, employees were discouraged from using the "Chevy" nickname for the Chevrolet brand. GM later issued a statement to clarify the intention of the memo, saying that it was only meant to help establish Chevrolet as a global brand and that employees needed to be more focused in their communications in referencing the brand.

General Motors said " 'Chevy' will continue to reflect the enthusiasm of customers and fans."
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The internal memo was part of an effort to develop a consistent brand name as it establishes a significant global presence.

In a video also issued by GM to correct itself, Alan S. Batey, vice president for Chevrolet sales and service, said, "Chevy is our nickname. It comes from selling vehicles here in the U.S. for 100 years. We love it when people call us Chevy." Batey was one of the two GM officials who signed the original memo.

On Facebook, brand pages include Chevy Camaro, Chevy Silverado and Team Chevy.

General Motors also stated that they were reconsidering resurrecting the talifin. A sudden resurgence of the love for the 1959 Chevrolet is rumored to be the reason.





Press Release

Statement on the use of Chevrolet and Chevy

"Chevy" will continue to reflect the enthusiasm of customers and fans

2010-06-10 DETROIT -- Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover "Chevy."