Audi Releases “The Tony Stark Innovation Challenge”

In celebration of the April 26 world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called “The Tony Stark Innovation Challenge” in support of its prominent presence in the film.

This is actually a social media competition which asks for the competitors to submit an up to two-minute video that displays their ideas for better living through the use of technology. The winner of the Audi Tony Stark Innovation Challenge will receive a 15,000 USD prize to fund the idea.

Tony Stark is forgoing weapons manufacturing and adopting a new business philosophy. As part of his latest venture, Tony has joined forces with the Stark Expo and Audi to challenge you to submit ideas for "Better Living through Technology."

Tony Stark will be seen throughout Iron Man 2 in his Audi R8 Spyder, the new soft top convertible version of the R8 super car which was featured in the first Iron Man. In addition to the R8 Spyder, the A8 sedan will also be showcased in the film.





Press Release

Audi announces “The Tony Stark Innovation Challenge”

- Contest calls for ideas for “living better through technology”

- Winner receives $15,000 to help fund their idea and a tech-lovers’
adventure

- Social media program to support the Audi Iron Man 2 integration

HERNDON, Va., Apr 27, 2010 - In celebration of the April 26 world
premiere of Paramount Pictures and Marvel Entertainment’s Iron Man 2 in Los
Angeles, Audi of America, Inc., announced that it is launching a social
media competition called “Stark Expo & Audi Present: The Tony Stark
Innovation Challenge” in support of its prominent presence in the film,
which releases on May 7. Beginning April 28, consumers can submit up to
two-minute videos that showcase their ideas for better living through the
use of technology, just as Tony Stark did with the Stark Expo. Participants
then must rally members of their Facebook, Twitter, MySpace and other social
media networks to rate, comment, and discuss their ideas. Full contest
information and rules are available at www.TonyStarkInnovationChallenge.com.

“Achieving progress through technology is the message behind Iron Man 2,
and this idea is fundamental to Audi,” said Scott Keogh, Chief Marketing
Officer, Audi of America. “The partnership in Iron Man 2 celebrates our
shared focus on innovation, and this contest allows anyone with a great idea
to not just express it, but potentially make a true difference within their
industry.”

“The Tony Stark Innovation Challenge” mirrors Tony Stark’s desire to take
Stark Industries in a new direction, using his vast intellect and resources
to eradicate problems through technology. Submissions will be judged by Audi
on their ability to:

• Make the world a better place by solving a problem or improving an
existing solution

• Articulate and demonstrate expertise of the “better living through
technology” philosophy

• Have a scalability and adaptability to potentially change the way we live

• Showcase innovation, adventures, and intelligence worthy of Audi and Tony
Stark

• Appeal to the general audience as viewer ratings will help determine top
entries

The winner will receive:

• $15,000 in funding to develop their concept

• Their experience documented and featured on www.audiusa.com

• A four-day trip for two to California including air transportation, hotel
and meals

• Transportation in the latest innovation from Audi, the 2011 A8

• Spa treatments, tailored cocktail attire, and grooming to perfect their
Stark style

• A tour of Audi Design Center in Santa Monica

• A VIP day with the ICON Aircraft team, joining them in flight and water
testing of the innovative ICON A5 aircraft (one of Tony Stark’s toys)

• A day at the Audi Sports Car Experience to drive Tony Stark’s favorite
car, the Audi R8 on a racetrack

Audi will also be lending its support to the film through activities
including a month-long late night TV and national cable campaign and an
online presence on Fandango.com and Movies.com. The brand is also unveilng
an all-new Audi Iron Man ad that will run in cinemas in the month leading up
to the film release. Additionally, Audi is sponsoring the re-launch of
Marvel.com that will include a digital comic book featuring the R8 Spyder.

Tony Stark will be seen throughout Iron Man 2 in his Audi R8 Spyder, the
new soft top convertible version of the R8 super car which was featured in
the first Iron Man. In addition to the R8 Spyder, the A8 sedan will also be
showcased in the film.

The video submission period starts April 28, 2010 and ends June 9, 2010.
The voting period starts April 28, 2010 and ends June 13, 2010. Approved
submissions will be posted to the site within 48 hours. Users can rate video
submissions once per day, for the length of the contest participation period
on a scale from one to five. Final ratings will be calculated toward the
final score of each entry and will help determine the grand prize winner.
Finalists will be selected shortly after the submissions end. Clearance,
notifications and interviews will take place between June 17, 2010 and June
25, 1010, and the winner will be announced the week of June 28, 2010. Prizes
will be redeemed in August 2010. Submissions are only accepted in English
and from residents of the 50 U.S. and D.C. who are 18 and over and who
possess a valid driver’s license.

2011 Buick Compact Sedan teaser sketch [With Video]

During Buick's Los Angeles Auto Show press conference for the unveiling of the Opel Insignia-based 2011 Regal saloon, the company's product marketing director, Craig Bierly, showed a teaser sketch of the next addition to the Buick range, a premium compact sedan.



"And now, I have more exciting news to share with you; the first public showing of a rendering that includes our entire future sedan portfolio," Bierly said at the presentation.





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Kia Motors' Newest Compact Sedan and Koup Take Top Prize for Style, Value and Fuel Efficiency

LOS ANGELES, Dec. 3 /PRNewswire/ -- NADAguides.com, the leading provider of vehicle pricing and information, today announced the 2010 Kia Forte compact sedan and its two-door brethren have been awarded the NADAguides.com Car of the Year. During a standing-room-only press conference at the 2009 Los Angeles International Auto Show where Kia announced its all-new 2011 Sorento CUV, NADAguides.com shared in Kia Motors' excitement naming the 2010 Kia Forte/Forte Koup its Car of the Year for 2009. Though the competition in this segment is strong, the Forte was the stand-alone top contender with a long list of "Best in Class" features and stylish design both inside and out, making it NADAguides.com's Car of the Year.


"Our editorial team realized the moment we got behind the wheel of the Forte that it would be a top contender for our NADAguides.com Car of the Year, but it wasn't until we extensively drove the sporty four-door sedan and the two-door coupe that it solidified our decision," said Michael Caudill, NADAguides.com auto expert and spokesperson. "2009 marked many great new entries in the auto industry. With cars like the Ford Fusion Hybrid, Mercedes-Benz E350 and Nissan 370Z Roadster coming in closely behind the Kia Forte, it made our decision difficult, but when you add up the low price point, Best in Class features, and a 10-year/100,000-mile limited powertrain warranty, it made our decision to award the Forte much easier."


For complete 2010 Kia Forte/Forte Koup pricing and information, please visit NADAguides.com.


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2011 FORD SUPER DUTY FIRE TRUCK AIDS FAMILIES OF FALLEN LOS ANGELES FIREFIGHTERS

2011 F-550 Super Duty

• Ford will donate to the Los Angeles County Firefighters Widows and Orphans Fund for each attendee of the L.A. Auto Show who visits the 2011 Ford F-550 Super Duty chassis cab upfitted as a fire department first-responder truck

• Ford will donate $10,000 to kick off contributions to the fund; auto show visitors can help by visiting and participating in the Ford display (Ford donates $10 per visitor) or by taking a test drive in a Ford vehicle (Ford donates $20 per test drive); up to a maximum of $6,000 per day will be donated by Ford

• This F-550 Super Duty features the all-new Ford-designed, Ford-engineered and Ford-manufactured 6.7-liter Power Stroke® V-8 turbocharged diesel, which delivers significantly improved torque and horsepower along with class-leading fuel economy

LOS ANGELES, Dec. 2, 2009 – For more than 60 years, dependability and reliability have been the hallmark of Ford's F-Series trucks. For those who rely on their trucks 24/7 for emergency rescue work, the new 2011 Ford F-550 Super Duty XLT chassis cab – which can be upfitted as a fire department first-responder vehicle – will be showcased at the Los Angeles Auto Show.

The 2011 F-550 Super Duty is the cornerstone of a program enabling auto show attendees to aid the Los Angeles County Firefighters Widows and Orphans Fund. Ford will donate $10,000 to the fund at the outset, then $10 for those who visit the Ford display and $20 for those who test drive a Ford vehicle at the show to a maximum of $6,000 a day throughout the entire run of the show.


"This is one small way we can give back to the families of these heroes and honor those who have made the ultimate sacrifice for their fellow citizens," said Doug Scott, Truck Group marketing manager.

Two key additions to the redesigned truck – the new 6.7-liter Power Stroke® V-8 turbocharged diesel engine and the new heavy-duty six-speed TorqShift automatic transmission – underscore why more municipalities count on Ford trucks than any other to perform their most demanding and critical jobs. Ford is ranked No. 1 in the Emergency Vehicle Segment based on R.L. Polk & Co. Class 2-7 emergency Vehicle Vocation registrations.


"The Los Angeles County Fire Department is grateful to Ford for remembering the family members of our fallen firefighters," said Fire Chief P. Michael Freeman. "We support their efforts to raise funds for the Los Angeles County Firefighters Memorial Committee."

The all-new 6.7-liter Power Stroke V-8 turbocharged diesel was designed, engineered and manufactured by Ford and will deliver significantly improved torque and horsepower as well as class-leading fuel economy.

It features a block made of compacted graphite iron, which is stronger than cast iron to withstand the increased firing pressures of the new combustion system. The single turbocharger is engineered to provide the benefits of a small turbocharger (faster response) and a large turbocharger (compressing more air to create more power) in one package. The new engine also can run on biodiesel blends of up to B20.


The increased power is especially important on applications such as fire fighting. The apparatus on the F-550 chassis cab first-responder unit includes:

* 300-gallon water tank
* 8-gallon foam cell
* Two pumps
* Electric rewind hose reel with 150 feet of hose
* Three-stage winch with 8,000-pound capacity
* 100 feet of wire rope


Segment-exclusive Live Drive PTO helps put out the fire while the truck is moving
The all-new heavy-duty TorqShift six-speed automatic transmission offers available Live Drive Power Take Off (PTO) for diesel customers. This application allows the transmission to power auxiliary equipment, and the power is available any time the engine is running – and the truck is moving.


The Live Drive PTO is critical in fire-fighting applications because it allows the truck to spray water onto a brush fire or grass fire, for example, while the truck is stationary or moving. This is the first time Live Drive PTO has been offered in this segment.

The 2011 Super Duty will be built at the Kentucky Truck Plant in Louisville, and goes on sale next spring.
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Video: 2010 Hyundai Tucson Revealed in L.A.

The 2010 Hyundai Tucson was introduced to North America in Los Angeles this week. Revealed internationally as the Hyundai ix35 earlier this year in Frankfurt for European markets, the compact crossover gets 31 mpg on the highway, up 24% from the previous generation.


ALL-NEW TUCSON DELIVERS BETTER FUEL ECONOMY AND MORE POWER

Los Angeles, Dec. 3, 2009 - In 2010, a revolutionary new Tucson joins the rapidly evolving Hyundai product line. The sleek crossover from Hyundai, with its athletic European design, strikes a stark contrast from its predecessor and improves in every functional area, from its roomier cabin with extra cargo space to its leap in fuel economy and technology. Tucson features the company's "Fluidic Sculpture" design language and is the first vehicle in Hyundai's 24/7 version 2.0 product initiative (seven all-new models by the end of 2011).

The all-new Tucson is the first Hyundai CUV (Crossover Utility Vehicle) to be designed and engineered in Europe at Hyundai's Frankfurt-based design and technical centers. It features precedent-setting engineering including advanced weight saving technology and the eco-efficient Theta II 2.4-liter four-cylinder engine delivering up to 31 mpg on the highway. True to Hyundai form, the Tucson applies life-saving safety technologies as standard equipment while offering, for the first time, Downhill Brake Control (DBC) and Hillstart Assist Control (HAC). Likewise, to keep its passengers informed and comfortable Tucson integrates Hyundai's first panoramic sunroof, touch-screen navigation and a Bluetooth® hands-free phone system.
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LA Auto Show: Mazda 2Evil and Active2 Surf & Snow Special Concept

Mazda 2Evil Special Concept

This concept is inspired by the weekend track car but one that can function equally well as an urban commuter. The body has been modified to show a more aggressive front spoiler and a deeper side rocker for improved aerodynamics and lower overall stance. A strong lower diffuser is added to enhance the rear proportion and more emphasis is placed on the exhaust tip. The rear upper spoiler was redesigned for both additional downforce and a race appearance. The dynamic MAZDA2 body is finished in Ceramic Grey metallic with subtle motorsports inspired graphics. The graphics are finished off with the historic number 55, a tribute to the 1991 Le Mans-winning Mazda 787B race car. Wheels, mirrors and other details are accented in Spirited Green. To top it off, the performance and stance are enhanced with 17" wheels, 215/45/17 Yokahama Advan tires, lowered coil-over suspension provided by H&R and Magna performance exhaust.


The Mazda Active2 Surf & Snow Special Concepts

The Active2 Surf exterior showcases a more aggressive front bumper and rocker. Adding to the sport theme, 17" wheels with 215/45/17 Yokahama Tires and H&R coil over suspension were applied. The sheet metal is finished in Spirited Green and detailed with Active2 graphics. These subtle effects are displayed on the hood and driver-side fender. The graphics are finished in graphite and white, with matching wheels and mirrors. To support the overall concept, the Active2 Surf has been set up with a Thule roof rack system and a matching carbon fiber surfboard.


The Active2 Snow exterior showcases a more aggressive front bumper and rocker. Adding to the sport theme, 17" wheels with 215/45/17 Yokahama Tires and H&R coil over suspension were applied. The sheet metal is finished in Frozen White and detailed with Active2 graphics. These subtle effects are displayed on the hood and driver-side fender. The graphics are finished in graphite and Spirited Green, with matching wheels and mirrors. To support the overall concept, the Active2 Snow has been set up with a Thule roof rack system and matching snowboards.
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LA Auto Show: Honda Personal-Neo Urban Transport Concept

The Honda Personal-Neo Urban Transport (P-NUT) design study model demonstrates a futuristic concept for an ultra-compact and sophisticated city coupe, American Honda Motor Co., Inc., announced today at the 2009 Los Angeles Auto Show.

Conceived around a small "footprint" for maximum convenience in tight urban settings, the packaging concept integrates a center driving position configuration and a rear powertrain layout. The exterior styling leverages crisp angles with dynamic flowing lines that originate from the front of the vehicle and span outward toward the rear. The end result is a sleek and aggressive exterior that also allows for a spacious and open interior with excellent visibility.


"A new generation is discovering the benefits of living in urban centers that provide convenient access to business, entertainment and social opportunities," said Dave Marek, director of advanced design for Honda R&D Americas, Inc. "The Personal-Neo Urban Transport concept explores the packaging and design potential for a vehicle conceived exclusively around the city lifestyle."

The exterior styling is intended to capture a future direction for premium sophistication while balancing the need for maximum interior space and an aerodynamic appearance. The interior layout, in conjunction with the rear powertrain design, contributes prominently to the exterior's overall shape.


The layout of the interior space, with its center driving position flanked by two rear seats, provides generous legroom for all occupants, roughly the equivalent of a mid-sized sedan in a vehicle that has an exterior footprint similar to a micro car. Interior functionality is increased by rear seating areas that fold up and out of the way to increase storage capacity. The windshield serves as a heads-up display for the navigation system and the back-up camera.

The modular rear engine bay, depicted on the exterior by blue composite material, is designed to accommodate a wide variety of potential propulsion technologies including a conventional small displacement internal combustion engine, a hybrid gasoline-electric powertrain, or a battery-electric powertrain.


"The objective of the exterior and interior designers was to explore the potential for a new type of small-segment-category vehicle that overcomes many of the objections for existing micro-car designs," said Marek. "While the Honda P-NUT concept introduces function-oriented concepts, it also shows that small cars don't have to compromise on style or amenities."

The Advanced Design Studio of Honda R&D Americas, Inc. in Los Angeles developed the P-NUT design study model. Honda R&D Americas began its operations in California in 1975 with local market research activities and has steadily grown its capabilities over the past 33 years to include all aspects of new vehicle research, design and development. Recent Honda-brand efforts include trend-setting products such as the Pilot, Ridgeline, Element, Civic Coupe and Civic Si Coupe.


Specifications

Size class: Ultra-compact
Layout: Rear-engine, rear-wheel-drive
Passengers: 3
Length: 3,400 mm
Width: 1,750 mm
Height: 1,439 mm
Powertrain: Internal-combustion engine, hybrid-electric or battery-electric
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Los Angeles Auto Show: 2011 Boxster Spyder [Video]

With the unveiling of the 2011 Boxster Spyder at the Los Angeles Auto Show today, Porsche has sent us this exclusive video shot over the weekend. It features driving footage on two of the most challenging and legendary roads in North America, 17-mile Drive and Laureles Grade in Monterey California. The video also gives us a quick demonstration on how the soft top is installed.


Global market launch begins in February 2010. U.S. pricing is $61,200. In Europe, €53,100 (€63,404 in Germany, after a 19 percent VAT and country-specific features are applied).


Porsche describes the Boxster Spyder as "the purist form of the mid-engine sports car." Quite a bold statement open to debate, especially from Lotus. However, when we take a closer look, the Boxster variant is not just cosmetic.


Slotted above the Boxster S, the Spyder makes 10hp more at 320hp and weighs 176 lbs (80 kg) less at 2811 lbs (1278 kg). The Boxster Spyder uses the 3.4 liter flat six with direct injection. Standstill to 60 mph arrives in 4.6 seconds with a top speed of 166 mph with the roof open.


As a defining characteristic, the Boxster variant includes a lightweight manual soft top which Porsche suggests should be used for "protection only" suggesting the top remain off at all times - unless it rains. As a result, the low-slung silhouette defined by the extra-low side windows and single-piece rear lid with Carrera GT inspired twin bulges can be viewed in full.


Other design touches include modified front and rear bumpers, 10-spoke alloy wheels, and revised air intakes. Inside, the roadster boasts an exclusive interior with sport seats, 'Boxster Spyder' branded scuff plates, and a body-color center console.


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2011 CADILLAC CTS COUPE: NEW SPORTS COUPE IS CADILLAC'S MOST DRAMATIC DESIGN

LOS ANGELES – Cadillac today unveiled the 2011 CTS Coupe, the latest and most dramatic of the brand's series of new designs to reach production. Slated to arrive in Cadillac showrooms in the spring of 2010, the CTS Coupe is a new luxury sports coupe designed to become the centerpiece of the brand's revised lineup.

"CTS Coupe is the new focal point of Cadillac, expressing both our technical and design capabilities," said Bryan Nesbitt, Cadillac general manager. "It is intended to appeal to a new generation of car enthusiasts."

The Coupe joins the CTS Sport Sedan, the 556-horsepower (415 kW) CTS-V and new CTS Sport Wagon as the foundation of Cadillac's lineup. A high-performance V-Series edition of the Coupe will also be released in 2010.

The CTS Coupe's design carries over virtually unchanged from the concept car that was introduced at the North American International Auto Show in Detroit in 2008.

The Coupe is a classic 2+2 layout bolstered with advanced technology, such as a rear-view camera system and a performance-oriented suspension system coupled to rear-wheel or all-wheel drive.


Design

CTS Coupe emerged as a proposal inside Cadillac's dedicated design studio, where designers develop and evolve the brand's Art and Science design philosophy.

"Cadillac has always been an emotional brand – it's about delivering art regardless of body style," said Max Wolff, director of exterior design for Cadillac. "With the CTS Coupe, it was about taking something very strong – the CTS Sport Sedan – and extending its potential."

The coupe has the same wheelbase as the CTS, but an overall height that is approximately two inches (51 mm) lower and an overall length that is two inches
(51 mm) shorter.

Although it draws from its sport sedan sister, the CTS Coupe shares only the instrument panel, console, headlamps, front fenders and grille. Key design
features include:

*

Classic hardtop styling, with no conventional B-pillar
*

Touch-pad operation for the doors removes the need for conventional door handles, creating a technical, clean profile
*

A windshield laid at a faster angle (62.3 degrees) and a long, nearly horizontal backglass area combine to create a dramatic profile
*

Sculpted lower front fascia with unique brake-cooling vents
*

Rear fascia with mesh lower grilles
*

Center-outlet exhaust with twin dihedral-shaped tips that pass through
the rear fascia
*

Signature vertical lighting, highlighted with LED light pipes
*

Rear spoiler integrated into the signature center high-mounted stop lamp
*

Sculpted roof-mounted antenna for OnStar and XM Satellite Radio.

At first glance, the shape of CTS Coupe is refreshingly simple, yet amplified with intricately carved details. Distinctive and original Cadillac signature cues combine with hand-sculpted forms, artfully articulating the confidence of the chassis. For example, the rear fenders were purposefully developed by hand in Cadillac design studios to visually acknowledge the RWD powertrain. The gestured profile, coupled with Cadillac's vertical taillamps and pronounced rear centerline, aim to achieve the most visually confident coupe in the segment.


Performance

The CTS Coupe extends Cadillac's emerging performance credentials. The CTS Coupe's standard powertrain consists of a direct injected 3.6L V-6 and six-speed manual transmission. Direct injection technology delivers fuel more precisely to increase the efficiency of combustion, enabling more power while maintaining fuel economy and lowering emissions – including a 25-percent drop in cold-start hydrocarbon emissions.

The 3.6L DI engine is rated at 304 horsepower (227 kW) and offers EPA-estimated fuel economy of 27 mpg on the highway. It also runs on less expensive regular unleaded gasoline.

The powertrain's performance is channeled through a chassis that delivers sports car performance without punishment. The hardware includes an independent short/long arm (SLA) front suspension system, with hydraulic control arm front bushings; and a multi-link rear suspension mounted on a fully isolated subframe. Also included are four-wheel disc performance brakes, premium steering and limited-slip differential.

Two suspension-tuning levels are available: a Performance Package with 18-inch wheels and all-season tires (available in both RWD and AWD,) and the Summer Tire Performance Package, with 19-inch tires and wheels and a higher level of road holding capability. StabiliTrak, the advanced electronic chassis control system, is standard.

The 304-horsepower (227 kW) 3.6L V-6 Direct Injection engine will be standard, equipped with a six-speed manual, featuring a revised clutch and dual-mass flywheel that offers better clutch pedal feel and improved engine isolation. A 6-speed automatic transmission with Driver Shift Control (and available steering wheel mounted shift buttons) is optional.


Technology

CTS Coupe blends handcrafted luxury with a contemporary, driver-focused interior that supports the car's high-performance capabilities. The interior includes hand-sewn accents covering the door, center storage console and instrument panel trim. 14-Way adjustable Recaro sport seats, previously exclusively offered on Cadillac's V-Series model, will be offered on all CTS Coupe models as an option.

The car offers a host of customer driven technologies, including:

*

Integrated iPod/MP3 capability
*

40-gig hard drive, including the ability to store music and pause-and-replay
live radio
*

Pop-up navigation system
*

Adaptive forward lighting system
*

Bluetooth connectivity
*

Standard Keyless Access and Smart Remote Start
*

Rear Camera system
*

Bose 5.1 Cabin Surround™ audio system

As with other Cadillac models, the CTS Coupe comes standard with OnStar with
Turn-by-Turn Navigation, the first factory-installed, fully integrated GPS navigation system from OnStar.
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LA Auto Show: 2010 Scion xB RS 7.0 Limited Edition

Scion is pulling the wraps off its latest limited-production vehicle, the 2010 xB Release Series 7.0 (xB RS 7.0), in the Scion booth at the 2009 Los Angeles Auto Show, December 2-13.
The pleasing purple xB RS 7.0 flosses a four-piece DAMD body kit that includes front and rear lower lips along with side skirts. The xB comes exclusively painted in a distinctive color, appropriately named Murasaki, which means "purple" in Japanese.


One of the most distinguishing features of the xB RS 7.0 is the TRD sport muffler that exits out the center of DAMD rear lip. The exhaust system features twin double-walled tips and is specifically designed in conjunction with the DAMD rear lip to give the xB a sporty appearance and a sound that can only be found on this particular Release Series.
To complete the stylish exterior, the xB RS 7.0 is equipped with TRD lowering springs that bring the ride height down over an inch and offer athletic handling. A color-keyed rear spoiler is available as an option.


The interior of the xB RS 7.0 features exclusive black fabric seats with color-tuned highlights that complement the car's exterior. The sides of the driver and front passenger lower seat cushions are embroidered with the "RS" logo. The driver is also treated to a leather-wrapped RAZO GT Formula Spec shift knob that delivers a robust feel.
Only 2,000 units of the xB RS 7.0 will be built, and the first ones will begin arriving in dealerships in December 2009. Each xB RS 7.0 comes with an individually numbered stainless-steel badge to announce its uniqueness.


The xB RS 7.0 model will carry a manufacturer's suggested retail price (MSRP) of $18,320 with a manual transmission, and $19,270 with an automatic transmission. A limited supply of the available color-matched rear spoiler will be available to xB RS 7.0 owners and carries a MSRP of $320, not including installation.
The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


The xB RS 7.0 will get face time as a showcased vehicle in Scion's booth at the LA Auto Show, and additionally on the Release Series page on the online social networking site Facebook, where the vehicle is featured in the Murasaki racing game.
For more information on Scion vehicles, please visit www.scion.com, and for the xB Release Series 7.0 Facebook page, direct your browser to www.facebook.com/scionreleaseseries.
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