BMW 3-Series Coupe, 2011
BMW has announced substantial enhancements to the 2011 BMW 3-Series Coupe and Convertible, including outstanding style updates for 328i and 335i models and a new engine for 335i models. The 2011 BMW 3-Series Coupe and Convertible models will go on sale in Spring 2010, and pricing will be announced closer to the on-sale date.
Fundamentally unchanged are each car's essential attributes of rear-wheel drive (xDrive is available on the Coupe), near-perfect 50-50 weight distribution, remarkably precise steering, and skillfully engineered suspension…all of which conspire to produce the uniquely satisfying driving experience that is quintessentially BMW.
All-new is the engine for the 335i model. Internally designated the "N55," this turbocharged, all-aluminum engine features essentially the same "short block" and 3.0-liter displacement of its predecessor, but benefits from five additional years worth of development and refinement. The result is an engine that is more responsive, more fuel efficient, and cleaner-running than its outstanding predecessor, but preserves the previous engine's output and soul: 300 horsepower and 300 lb-ft of torque, and a 7,000 rpm redline. The 6-speed manual gearbox - beloved by North American enthusiast drivers - remains standard, and the well-known 6-speed Steptronic automatic is optional, now featuring "pull-style" shift paddles on the multifunction steering wheel.
Design. Reflecting the legendary distinction of BMW Coupes and Convertibles
The profile of the BMW 3-Series Coupe and Convertible is instantly recognizable at first glance. Beyond the basic shape of the car and its classic lines, the new design of the headlights, the enhanced depth and detail of the taillights, the interior, and even the exterior mirrors were specifically created for the Coupe and Convertible. These unique design elements reflect the sporty character of the car. The driver who chooses a two-door vehicle desires a car with dynamic looks as well as driving performance. With this in mind, BMW engineers and designers set out to create a unique, unmistakable blend of design features and most importantly, driving pleasure.
It all begins with proportions. The new, long hood powerfully symbolizes BMW's loyalty to the inherently balanced inline-6 engine. The long wheelbase, short overhangs, the passenger compartment set aft and the low, sleek roofline which seamlessly slopes into the trunk are all characteristics of the BMW Coupe and BMW retractable hardtop Convertible.
In addition to the classic proportions, three design lines—the shoulder, character and lower sill lines— enhance the sleek appearance. Both the shoulder line and character line stretch uninterrupted to the back of the car, allowing one's eye to move quickly and smoothly from front to rear along the entire length of the car. The sill line of the lower edge of the door flows into the front and rear air dams, reinforcing the dynamic nature of newest BMW 3-Series Coupe and Convertible.
The combination of lines flowing into one another elegantly emphasizes the vehicles' performance potential. While the shoulder line rises slightly but consistently from front to rear, the character line flows in a long, stretched arch all the way from the front fender to the new taillights. As the sill line, by contrast, moves up slightly to the rear in a slow and gentle curve, the distance between the character and sill lines becomes smaller near the rear wheel arches. The fender flare around each rear wheel also serves to give the character line extra tension in both an upward and outward direction.
Attractive new innovations at the front, side, and rear - integrated precisely into the overall look of the car- give greater emphasis to the sportiness of both models. At the same time, these modifications slightly extend the overhangs front and rear (now 1.14" and 0.12" longer, respectively), which adds a sleeker and even more athletic appearance.
The new, widened kidney grille, a signature feature of every BMW, suits the broad new hood and stands out from the surfaces around it. Interaction with the three-dimensional kidney frame creates a look of power and unique style. The frame around the kidney grille now features a chrome band precisely twisted within itself.
The BMW 3-Series Coupe and Convertible come standard in the U.S. with Xenon Adaptive Headlights, accented by BMW's signature corona light rings. At the top, the new headlights merge into a trim bar cutting off the light beam to create that concentrated, focused look typical of a genuine BMW. The corona rings, now powered by super-bright LED light sources, can serve as daytime running lights (if that feature is activated), and also as evening city lights, making the Coupe and Convertible instantly recognizable as a BMW, day or night. The upper edge of each headlight fixture is also illuminated by an LED light source.
The new design of the taillights is unique to the BMW 3-Series Coupe and Convertible. The rear light cluster feature two-piece L-shapes and are further accentuated by a new color scheme. With two rows of light tubes that illuminate simultaneously, they create a night design with depth and dimension. Integrated flush into the body of the car, the lights are split into two sections and extend up the trunk lid, blending with the character lines from the side profile. Horizontal LED tube taillights give the car an unmistakable look at night. The horizontal flowing lines accentuate the wide track and low stance of the Coupe and Convertible.
An additional horizontal contour line has been added to the rear air dam to further accentuate the width of the Coupe and Convertible. It creates light-and-shade effects to give the entire rear end a flatter and smoother appearance.
The exterior mirrors also receive a new design, adding further innovation to the unique looks of the BMW 3-Series Coupe and Convertible. They blend harmoniously into the side view and silhouette of each new model.
Interior: a truly stylish ambiance
The emphasis on individual style, dynamic performance and exclusivity continues within the interior. Here again, the focus is on the driving experience, as announced by the standard leather multifunction steering wheel. Horizontal lines dominate the surfaces on and around the instrument panel which blend with the lines of the center console door panels to give the interior a light but dynamic feel. In true BMW fashion, all operational and informational elements essential to driving are grouped on and around the steering wheel. Climate controls, as well as those for the audio and navigation systems, are within easy reach of the front passenger.
Because the Coupe and Convertible are four-passenger cars, the rear seat passengers are treated to a center console between their individual rear seats which includes individual storage boxes, additional air outlet vents, and footwell lights.
The BMW 3-Series Coupe and Convertible come standard with Dark Burl Walnut wood trim. As a choice, Bamboo Anthracite wood, Light Burl Walnut wood, and Aluminum trim are optional. Like the standard Dark Burl Walnut, these materials appear on the dash, front and rear consoles, doors and rear side panels.
The standard leatherette upholstery is available in Black and Creme Beige. For the optional leather upholstery, luxurious Dakota leather can be chosen. Here too, the buyer may choose Creme Beige, Oyster, Coral Red, Saddle Brown, Gray, or Black. Upholstery leather appears on the seat facings, door inserts and door handle surrounds; other leather-trimmed items include the gear shift boot, handbrake grip and steering wheel.
In other items of trim that don't change with upholstery or trim options, the interior door handles, gearshift surround trim, steering wheel spokes, instrument dial and engine Start/Stop button surrounds, dash air-outlet adjusting tabs and the optional iDrive controller are in pearl-gray galvanic material.
An elegant ambiance is further created in the interior by special lighting and switches with a premium look and feel. Ambiance lighting, streaming down from under the ledge on the door and side panels, and running from the A pillar all the way to the rear passenger area, creates a particularly warm, indirect lighting effect.
Through its design and configuration, the cabin emphasizes the sporting and driver-oriented character of the BMW 3-Series Coupe and Convertible. Taking a seat behind the steering wheel, the driver's eyes will immediately focus on the instrument cluster.
