Tuesday, October 19, 2010

Shocking News: Americans Won't Pay More For Electric Cars

From Edmunds Green Car Advisor:

About two out of three Americans say they wouldn't be willing to pay more for an electric car than for a comparable gas-powered vehicle, while just 17 percent said they'd pay more than a $5,000 premium for an EV, Nielsen Co. said, citing its September poll of more than 2,300 people.

I guess the good news is that about 30% of Americans would pay extra for an electric car--but most of them would not pay more $5,000.  

To me, the reason is obvious.  People are still mostly motivated by costs, not by environmentalism, and the reduced range of an electric vehicle is also a point of concern for the average person.  Now, if gas prices would stabilize around $4/gallon, I am sure the numbers would shift.

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